What do you want your visitors to do?
Space can be an expensive commodity, especially online. Viewing screens get smaller every year and no one wants to read “war & peace” before they can buy or try your products or services. There is some psychology to color use and element placements… but without getting in too deep, here are a few easy tips to help you keep it together!
- Use accordions for grouped lists. Set them to “closed” until someone clicks on the title of the section they really need to see.
- List your options with bullet points that are linked to their own respective product or service description pages.
- If you’re using forms to interact with your visitors, try conditional fields. Conditional fields stay hidden until they’re needed and help to save a lot of room by not displaying options that are irrelevant to the user.
- Use descriptive titles and subtitles to organize your data so that if you do need to present a lengthy bit of text, it can still be skimmed through effectively if someone’s in a hurry.
- Utilize submenus to offer more information as an option on central topics of interest
- Embed small descriptive paragraphs in a bold font and/or images into your articles periodically to convey key concepts and break up long text areas.
- Eliminate or rearrange extraneous text on smaller screen sizes while allowing larger resolutions to retain full sized elements.
- Provide pdf files or ebooks with full text pages as instant downloads in exchange for an email address. This will give you an extra option for future contact or information exchanges.
- Use videos – but only as an option. Those visitors whose devices that don’t support videos or for visitors who don’t have the privacy to play your videos out loud will still want a viewing or download link.
- Get to the point. What do you want from your visitor? What do you want them to know, buy or try? Explain your mission or offer in plain language right away without a lot of irrelevant images or sections of text that only add confusion. Keep your objective clear and concise and don’t be afraid to strip out all the fluff.
Keeping these tips in mind should keep your mobile visitors happy to use your page and should also help you to better meet your objectives with your visitors.